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OBJECTIVE AND IMPARTIAL

audience detection for the

out-of-home

AUDIOUTDOOR IS A JOINT INDUSTRY COMMITTEE (JIC) THAT DETECTS, THROUGH RESEARCH, THE AUDIENCES OF THE DIFFERENT OUT-OF-HOME MEDIA ENVIRONMENTS. A SHARED STANDARD IS USED BY ALL COMPONENTS OF THE ADVERTISING MARKET, MAKING IT A “SUPER PARTES”, litterally “above parts”, non-partisan, impartial and independent.

Audience

Audioutdoor provides the market with the Research, an innovative tool controlled by companies and businesses investing in communication, in order to punctually assess the audiences of a communication plan.
But there’s more…

Discover the research

Audit4.0

The census Proof of Posting (POP) certification of advertising campaigns (Audit 4.0).

Discover the certification

Inventory

The Information System, which allows consultation of the inventory with the highest degree of detail.

Discover the Information System