OBJECTIVE AND IMPARTIAL

audience detection for the

out-of-home

AUDIOUTDOOR IS A JOINT INDUSTRY COMMITTEE (JIC) THAT DETECTS, THROUGH RESEARCH, THE AUDIENCES OF THE DIFFERENT OUT-OF-HOME MEDIA ENVIRONMENTS. A SHARED STANDARD IS USED BY ALL COMPONENTS OF THE ADVERTISING MARKET, MAKING IT A “SUPER PARTES”, litterally “above parts”, non-partisan, impartial and independent.