Media & news
Seven new companies join Audioutdoor: Alessi, A.P.A., Mediamond, Pikasso, Quadro Advertising, Pubbliesse and LLInvestments
Seven new companies operating in the out of home sector have joined Audioutdoor for the audience measurement of roadside, dynamic, airport, metro stations, and highways advertising. Alessi, A.P.A., Mediamond, Pikasso,…
Press Review Volume February 16th 2024
The February 16, 2024 Audioutdoor Press Review volume of the leading industry newspapers, concerning out-of-home advertising investments for the months of January-December 2023, is available for download. Audioutdoor Press Review…
5% share of Out of Home in the advertising market was exceeded. Investing on Digital now accounts for 35% of the total.
Data for the year 2023 of advertising investment in Italy show growth in out of home (+ 11.5%), far outpacing the one of the total market (+1.9%). This growth has…
Audioutdoor Conference January 24th 2024 - Agenda and video
In this article it is possible to consult the conference agenda and watch the video of the various speeches. Giovanna Maggioni, Lorenzo Sassoli de Bianchi - Welcome and start of…
Audioutdoor Conference January 24th 2024 - Connections between People, Context, Brand and Audience
Presentation of the themes that characterized Audioutdoor's conference, in which the new Research was presented. A large attendance of business people, agencies, media centers, and out of home business at…
Looking forward to the January 24th conference
AHEAD OF JAN. 24 CONFERENCE, THE OUTDOOR MARKET KEEPS ON GROWING IN ADVERTISING INVESTMENT With a share now close to 5% (4.95% of total advertising investment, outdoor is confirmed for…
THE OUT OF HOME is growing in the first nine months of the year.
THE OUT OF HOME in the first nine months of the year has a growth of 11.6%, reaching 4.9% share of total advertising investment. Audioutdoor's Graph In an advertising market that…
Lisbon Congress
The WOO Lisbon congress was a huge success, drawing, for the first time, over 500 delegates from across the national OOH landscape. This year saw delegates travel from New Zealand,…
Releasing updates on Airport and Metro station media types.
Audioutdoor's efforts to inform and update the advertising market continue. As of today, data for Airports and Metro stations are available, reworked on the final passenger count for the year…
Out-of-home advertising investment growth continues also in February
Even in the months of January and February advertising revenues of out-of-home companies registered an increment higher than the one of the other media, closing the year 2022 with a…