Media & news
Audioutdoor – Audience data for 50 Citylight cities now available
Starting today, fifty new cities across Italy have access to audience data for their entire inventory, measured by Audioutdoor using the advanced Citylight 2.0 methodology.
Audioutdoor’s general assembly appoints new board of directors. Giovanna Maggioni confirmed as president for the next three years
Audioutdoor’s General Assembly has appointed a new Board of Directors to lead the JIC for the next three years, with Giovanna Maggioni unanimously confirmed as President. The board includes representatives from major industry associations, and the focus for the upcoming term will be on innovation and enhancing the quality of audience data for the advertising market.
The updated Audioutdoor research on the city of Milan is now available for planning, including traffic changes and newly participating companies
Audioutdoor has released an updated audience measurement for the city of Milan, reflecting recent changes in the city’s traffic flow and including data from newly participating companies, with over 500 additional panels.
Audioutdoor releases data on contacts by time slot and "twilight"
Audioutdoor now allows companies and media agencies to analyze out-of-home campaigns with detailed insights by time slot and sociodemographic characteristics, distinguishing between residents and commuters. Additionally, a twilight calendar has been introduced for non-illuminated panels, enabling the evaluation of contacts based on actual daylight visibility from sunrise to sunset.
Catania enters Audioutdoor's audience survey.
The audience data for the city of Catania, measured by Audioutdoor for all the advertising panels managed by Alessi Pubblicità, is now available to the advertising market. With the recent…
New entry in Audioutdoor's surveys: the company S.C.I. s.r.l. joins the out-of-home audience survey. As of today, there are 12 companies being monitored.
A new company joins Audioutdoor, the JIC that measures the audience of out-of-home installations, providing the advertising market with precise, site-by-site data for pre- and post-analysis.Starting by January 1rst 2025,…
MEDIA ONE Joins AUDIOUTDOOR Audience Measurements Starting January
As of January 2025, Audioutdoor will expand its audience measurementcapabilities with the addition of a new company, MEDIA ONE.The market will gain access to data from Catania Airport, one of…
New update of Audioutdoor audience data for the city of Milan
Starting today, the updated audience data for the city of Milan is available, covering new Out of Home companies recently added to Audioutdoor’s measurement, specifically for static panels. The companies…
Audioutdoor releases the audiences for the city of Palermo and update those for the city of Rome
The recent partecipation of out-of-home advertising companies Alessi and APA to Audioutdoor has resulted in the expansion of the monitored assets by over 6,000 advertising spaces in total, rendering updated…
The first four months of 2024 have closed with a positive sign for Out of Home (advertising) +12,2%, compared to a market growing by 4,8%
“Once again, Out of Home (advertising) investments wrap up the first term with a decidedly double-digit positive sign (+12,2%) and most importantly, it is higher than the average of the…