Media & news
Audioutdoor: Weekly Daily Audience Data Available For All Environments
Audioutdoor has introduced a major innovation in the audience data processed by the JIC, providing companies and media agencies with daily data for all environments, now updated on a weekly…
Audioutdoor: Daily Pre- And Post-Campaign Analysis For Out-Of-Home Advertising, Now Updated Weekly
As announced during the Audioutdoor conference held on 19 March at Palazzo Mezzanotte in Milan, the release of daily pre- and post-analysis data with weekly updates has officially begun. Until…
Carminati Out Of Home Adv enters Audioutdoor: panel audience data will soon be available to the market
CARMINATI out of home – based in Bergamo and with panel coverage in Northern Italy’s provinces (Milan, Bergamo, Como and Lecco) as well as Porto Cervo in Sardinia – has…
Audioutdoor presented the latest innovations introduced in the research measuring Out-of-Home and Digital Out-of-Home audiences
At Palazzo Mezzanotte, the Stock Exchange building, Audioutdoor presented the latest innovations in Out-of-Home audience measurement research to an audience of companies, advertising agencies, media centers, and concessionaires. Thirteen leading…
Audiutdoor: Audience data for all Italian Provincial Capitals available starting today
Audioutdoor makes audience data available for all 90 Italian provincial capitals, with frame-by-frame measurement for both OOH and DOOH. Coverage exceeds 90% of the inventory managed by its member companies, providing detailed and consistent data on contacts, reach, and frequency.
Grandi Stazioni Retail Joins Audioutdoors Research: 14 major railway stations enter the measurement system
Grandi Stazioni Retail has joined the Audioutdoor measurement system, bringing 14 major Italian railway stations into the national Out of Home and DOOH audience research. Starting in 2026, these stations will be measured using Audioutdoor’s proprietary methodology, fully aligned with other monitored environments. This strengthens the system’s coverage, transparency, and reliability for advertising planning.
Starting Today, A new Daily Evaluation System is introduced in Audioutdoors Planning System, it will include Pre- And Post- Campaign Results across all KPIs
Starting today, Audioutdoor has introduced a new daily pre- and post-campaign evaluation system based on daily data, enabling comprehensive day-by-day analysis of campaign performance across all key KPIs. The system allows both media agencies and advertisers to assess campaigns over their exact execution period, improving the accuracy of pre- and post-campaign evaluations beyond gross contacts alone. This innovation will be presented as a key topic at the Audioutdoor conference scheduled for 19 March 2026 in Milan.
IAB US: A Guide to DOOH Measurement
A framework for measuring DOOH audiences has been published by IAB USA.
Audioutdoor – Audience data for 50 Citylight cities now available
Starting today, fifty new cities across Italy have access to audience data for their entire inventory, measured by Audioutdoor using the advanced Citylight 2.0 methodology.
The updated Audioutdoor research on the city of Milan is now available for planning, including traffic changes and newly participating companies
Audioutdoor has released an updated audience measurement for the city of Milan, reflecting recent changes in the city’s traffic flow and including data from newly participating companies, with over 500 additional panels.
Audioutdoor’s general assembly appoints new board of directors. Giovanna Maggioni confirmed as President for the next three years
Audioutdoor’s General Assembly has appointed a new Board of Directors to lead the JIC for the next three years, with Giovanna Maggioni unanimously confirmed as President. The board includes representatives from major industry associations, and the focus for the upcoming term will be on innovation and enhancing the quality of audience data for the advertising market.
Audioutdoor releases data on contacts by time slot and "twilight"
Audioutdoor now allows companies and media agencies to analyze out-of-home campaigns with detailed insights by time slot and sociodemographic characteristics, distinguishing between residents and commuters. Additionally, a twilight calendar has been introduced for non-illuminated panels, enabling the evaluation of contacts based on actual daylight visibility from sunrise to sunset.