MEDIA ONE Joins AUDIOUTDOOR Audience Measurements Starting January
As of January 2025, Audioutdoor will expand its audience measurement
capabilities with the addition of a new company, MEDIA ONE.
The market will gain access to data from Catania Airport, one of Italy’s top six
airports by passenger volume, along with data from over 1,000 advertising
panels, more than 80% of which are located in major cities (including posters and
medium-sized formats).
“The growth in participation in Audioutdoor is both continuous and significant,
enabling companies and media agencies to access increasingly comprehensive
data across the entire territory, but more importantly, the data is reliable as it is
produced and processed by a JIC like Audioutdoor. At its table sit the most
prominent out-of-home companies, along with UPA and UNA, ensuring the
impartiality and accuracy of the results,” stated Audioutdoor President Giovanna
Maggioni.
The information system provided to the market, alongside audience data, is
painting an increasingly detailed picture of the assets managed by out-of-home
companies while also certifying exposure, a process conducted by Audioutdoor.
Currently, the system includes over 61,000 installations, each of which generates
reach data that can be analysed for every single day of the year, enabling both
pre- and post-campaign analysis.
Milan, 9th December 2024
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