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Research

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Research

Evaluation across different media types

Audioutdoor measures the audiences of the different Out-Of-Home media types. 

Each of one of these media types has its own specific investigation in order to grasp its peculiarities, but all of them are measured with the same basic conventions. This allows to have one single platform which is able to provide an overall result on the OOH communication plan. The result is net of duplication.

Output

The output of the research is the tracking of the movements of individuals cross-referenced with each individual geo-referenced location. This is done using technological tools and allowing the evaluation of contacts, coverage, frequency, GRP, and duration of exposure of a communication plan on the different areas of the medium. The system analyzes the contribution to the campaign by each individual city, company, circuit, target affinity, frequency distribution, and the results achieved on individual days of campaign duration using post-evaluation seasonality.

Download a sample output

Methodology

At Audioutdoor, we believe each media type requires a unique approach. Whether urban, airport, or metropolitan spaces, our strategies are tailored to maximize impact in each media type. For roadside media type, we focus on visibility and message resonance. In dynamic media types (ex: buses, tramways), we use advanced technologies to capture the attention of moving audiences. Our methodology is a balance of creativity and analysis, ensuring that each campaign reaches its target audience in the most effective way.

Post evaluation