WHAT WE DO
History
An overview of Audioutdoor’s history, highlighting its development in the OOH advertising industry. This includes major milestones, introduced innovations, and how the company has evolved to meet the needs of the modern advertising market.
INPE
Italian Institute for Outdoor Advertising (Istituto Nazionale di Pubblicità Esterna)
Created for the purpose of monitoring the proper display of campaigns
Audiposter
Starting point for the innovative research for the evaluation of poster audiences.
AUDIOUTDOOR
Research ix extended to urban forniture formats, and subway, dynamic (overground means of transportation like buses and tramways), airports and highway media types.
AUDIT 4.0 CERTIFICATION
Launch of Audit 4.0 platform for census certification of campaigns for traditional panels.
RELEASE
of the new Roadside research using SDK (type of) mobility data.
Audioutdoor measures the audiences of the different media types (Roadside, dynamic, metro, airports, highways) located in the major italian regional capital cities. Different approaches are used for each media type, with the goal of merging them synergistically. The result is an integrated audience data, net of duplication.
Audioutdoor certifies Out-Of-Home advertising campaigns commissioned to member companies through a georeferenced system.
Thanks to Audit4.0, companies, media centers and enterprises have access to the daily certification of their own campaigns. Information is avaiable 24 hours before the start of the campaign.
Audioutdoor provides, through a web application, an online consultable information system on the entire panel stock of its member concessionaries (IGP, IGPDecaux, IPAS and UrbanVision). The panel assets are constantly and promptly updated directly by the companies, and monitored by Audioutdoor.