WHAT WE DO

History

An overview of Audioutdoor’s history, highlighting its development in the OOH advertising industry. This includes major milestones, introduced innovations, and how the company has evolved to meet the needs of the modern advertising market.

1980

INPE

Italian Institute for Outdoor Advertising (Istituto Nazionale di PubblicitĂ  Esterna)

Created for the purpose of monitoring the proper display of campaigns

2005

Audiposter

Starting point for the innovative research for the evaluation of poster audiences.

2014

AUDIOUTDOOR

Research ix extended to urban forniture formats, and subway, dynamic (overground means of transportation like buses and tramways), airports and highway media types.

2022

AUDIT 4.0 CERTIFICATION

Launch of Audit 4.0 platform for census certification of campaigns for traditional panels.

2024

RELEASE

of the new Roadside research using SDK (type of) mobility data.

The research

Audioutdoor measures the audiences of the different media types (Roadside, dynamic, metro, airports, highways) located in the major italian regional capital cities. Different approaches are used for each media type, with the goal of merging them synergistically. The result is an integrated audience data, net of duplication.

The certification

Audioutdoor certifies Out-Of-Home advertising campaigns commissioned to member companies through a georeferenced system.
Thanks to Audit4.0, companies, media centers and enterprises have access to the daily certification of their own campaigns. Information is avaiable 24 hours before the start of the campaign.

The information system

Audioutdoor provides, through a web application, an online consultable information system on the entire panel stock of its member concessionaries. The panel assets are constantly and promptly updated directly by the companies, and monitored by Audioutdoor.