OBJECTIVE AND IMPARTIAL

audience detection for the

out-of-home

AUDIOUTDOOR IS A JOINT INDUSTRY COMMITTEE (JIC) THAT DETECTS, THROUGH RESEARCH, THE AUDIENCES OF THE DIFFERENT OUT-OF-HOME MEDIA ENVIRONMENTS. A SHARED STANDARD IS USED BY ALL COMPONENTS OF THE ADVERTISING MARKET, MAKING IT A “SUPER PARTES”, litterally “above parts”, non-partisan, impartial and independent.

Audience

Audioutdoor provides the market with the Research, an innovative tool controlled by companies and businesses investing in communication, in order to punctually assess the audiences of a communication plan.
But there’s more…

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Audit4.0

The census Proof of Posting (POP) certification of advertising campaigns (Audit 4.0).

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Inventory

The Information System, which allows consultation of the inventory with the highest degree of detail.

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