Audioutdoor Conference January 24th 2024 - Agenda and video
In this article it is possible to consult the conference agenda and watch the video of the various speeches.
Giovanna Maggioni, Lorenzo Sassoli de Bianchi – Welcome and start of the works
Watch the opening speeches of the work by Audioutdoor President Giovanna Maggioni and UPA President Lorenzo Sassoli de Bianchi
Michele Casali – Into the discovery of new boarders: Audioutdoor Roadside Research
Watch the speech and download the slideshow l’interventoof the new Audioutdoor Roadside research by Michele Casali, coordinator of Audioutdoor Technical Committee.
Michaela Zanardi – Audioutdoor’s Territory: the available tools
Watch the speech and download the slideshow by Audioutdoor Director Michaela Zanardi regarding the tools that Audioutdoor makes available of the OOH advertising market.
Federico Capeci – Let’s take a closer look at the Outdoor
Watch the speech and download the slideshow by Kantar Managing Director Federico Capeci.
Round Table on DOOH and Programmatic
Watch the round table speeches on Digital Out-of-Home and Programmatic, coordinated by Alberto Vivaldelli, UPA Digital Responsible. Participating in the discussion are: Filippo Gullì (IGPDecaux Sales Director), Alfredo Ricca (Audioutdoor Board Member), Giuliano Limone (GroupM Nexus Programmatic Tech), Fabio Nobili (Rapport Italy Managing Director) and Lidia Cazzola (OOH Publicis Media Media Director).
Davide Arduini – The closing of the works
Watch the closing speech by UNA President Davide Arduini, with which the works of the January 24th Audioutdoor Conference were closed.
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