Carminati Out Of Home Adv enters Audioutdoor: panel audience data will soon be available to the market
CARMINATI out of home – based in Bergamo and with panel coverage in Northern Italy’s provinces (Milan, Bergamo, Como and Lecco) as well as Porto Cervo in Sardinia – has joined Audioutdoor’s participating societies.
The number of companies enriching their inventory with audience data continues to grow, responding to the planning needs that advertisers and media agencies expect from the medium. With the addition of Carminati, the number of companies participating in Audioutdoor rises to 14. Coverage is becoming increasingly broad and high-quality, with a rapidly growing number of measured assets.
From the coming days, Carminati Adv’s inventory will be accessible through Audioutdoor’s information system. The system reports all of the information necessary to planners to have a complete and detailed vision of the characteristics of every single panel (such as address, dimension, digital panel slot, illumination, physical characteristics…)
The next step will be to integrate all this data into the audience measurement system.
UPA and UNA (representing the investing companies and the communications companies) therefore have access to unified audience data that are fully comparable across an increasing number of out-of-home advertising assets, continuously updated and targetable.
As of today, Audioutdoor members include, in addition to UPA and UNA as guarantors of the JIC results, Alessi Pubblicità, APA Affissioni, Carminati Adv, Grandi Stazioni Retail, IGPDecaux, IPAS, Local Leader, Mediamond, Media One, Pikasso Italia, Pubbliesse, Quadro Advertising, SCI, and Urban Vision.
Milan, 23rd april 2026
Articoli correlati
Audioutdoor: Weekly Daily Audience Data Available For All Environments
Audioutdoor has introduced a major innovation in the audience data processed by the JIC, providing companies and media agencies with daily data for all environments, now updated on a weekly…
Audioutdoor: Daily Pre- And Post-Campaign Analysis For Out-Of-Home Advertising, Now Updated Weekly
As announced during the Audioutdoor conference held on 19 March at Palazzo Mezzanotte in Milan, the release of daily pre- and post-analysis data with weekly updates has officially begun. Until…
Audioutdoor presented the latest innovations introduced in the research measuring Out-of-Home and Digital Out-of-Home audiences
At Palazzo Mezzanotte, the Stock Exchange building, Audioutdoor presented the latest innovations in Out-of-Home audience measurement research to an audience of companies, advertising agencies, media centers, and concessionaires. Thirteen leading…
Audiutdoor: Audience data for all Italian Provincial Capitals available starting today
Audioutdoor makes audience data available for all 90 Italian provincial capitals, with frame-by-frame measurement for both OOH and DOOH. Coverage exceeds 90% of the inventory managed by its member companies, providing detailed and consistent data on contacts, reach, and frequency.