Press Releases

Advertising investments in the Out-Of-Home are still growing

Advertising investments in the Out-Of-Home are still growing
10 April, 2023 | admin

With the medium’s share of the total market reaching 4.3% in the year-to-date as of April, advertising investment in Out-of-Home once again grew 24.9% against a market that grew 2.4% over the same period last year.

Within the sector, there is an almost homogeneous growth between the traditional side and the digital, which in turn is growing by 23%, now accounting for almost 30% of investments in the medium.

Once again, companies are rewarding with their investments the quality of facilities and the increasingly widespread technology that allows targeted actions and ad hoc projects to communicate their products and services.

It is also necessary to mention the increasingly high level of information for planning that Audioutdoor makes available to companies and media centers, the timely certification of the advertising campaign, and the information platform-all of which contribute to transparency and awareness of the medium.

Articoli correlati

Press Releases 

Audioutdoor releases the audiences for the city of Palermo and update those for the city of Rome

The recent partecipation of out-of-home advertising companies Alessi and APA to Audioutdoor has resulted in the expansion of the monitored assets by over 6,000 advertising spaces in total, rendering updated…

05 September, 2024 audioutdoor
Press Releases 

The first four months of 2024 have closed with a positive sign for Out of Home (advertising) +12,2%,  compared to a market growing by 4,8%

“Once again, Out of Home (advertising) investments wrap up the first term with a decidedly double-digit positive sign (+12,2%) and most importantly, it is higher than the average of the…

25 June, 2024 audioutdoor
Press Releases 

Seven new companies join Audioutdoor: Alessi, A.P.A., Mediamond, Pikasso, Quadro Advertising, Pubbliesse and LLInvestments

Seven new companies operating in the out of home sector have joined Audioutdoor for the audience measurement of roadside, dynamic, airport, metro stations, and highways advertising. Alessi, A.P.A., Mediamond, Pikasso,…

22 April, 2024 audioutdoor
News 

Press Review Volume February 16th 2024

The February 16, 2024 Audioutdoor Press Review volume of the leading industry newspapers, concerning out-of-home advertising investments for the months of January-December 2023, is available for download. Audioutdoor Press Review…

16 February, 2024 audioutdoor