Advertising investments in the Out-Of-Home are still growing
With the medium’s share of the total market reaching 4.3% in the year-to-date as of April, advertising investment in Out-of-Home once again grew 24.9% against a market that grew 2.4% over the same period last year.
Within the sector, there is an almost homogeneous growth between the traditional side and the digital, which in turn is growing by 23%, now accounting for almost 30% of investments in the medium.
Once again, companies are rewarding with their investments the quality of facilities and the increasingly widespread technology that allows targeted actions and ad hoc projects to communicate their products and services.
It is also necessary to mention the increasingly high level of information for planning that Audioutdoor makes available to companies and media centers, the timely certification of the advertising campaign, and the information platform-all of which contribute to transparency and awareness of the medium.
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