The first four months of 2024 have closed with a positive sign for Out of Home (advertising) +12,2%, compared to a market growing by 4,8%
“Once again, Out of Home (advertising) investments wrap up the first term with a decidedly double-digit positive sign (+12,2%) and most importantly, it is higher than the average of the total market (+4,8%)”, declares Audioutdoor president Giovanna Maggioni.
Moreover, the growth in digital equipment investments is even more significant; as it recorded +36,5% compared to the same period last year. Currently, more than a third (36%) of the investments on the medium are destined to DOOH equipment; which is outlined with a progressively appealing image and video creativity.
OOH’s share of total investments is currently 4,6%, however, it will soon also include the data of the new companies that have recently joinined Audioutdoor, making the authentic value of the medium much more significant.
Milan, June 25th 2024
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