Looking forward to the January 24th conference
AHEAD OF JAN. 24 CONFERENCE, THE OUTDOOR MARKET KEEPS ON GROWING IN ADVERTISING INVESTMENT
With a share now close to 5% (4.95% of total advertising investment, outdoor is confirmed for the tenth consecutive month as the medium with double-digit year-on-year growth compared to the total market (+12.7% for the medium, + 1.8% for the total market).
The digital component (DOOH) shows an even greater increment (+19.4%), now accounting for more than 33% of the total investment in the medium. “It is an achievement that shows how investing companies have seen the great opportunity that this medium offers them to communicate with people who never before have been circulating through cities and traveling on the ground, under the ground, and through the sky” emphasizes Giovanna Maggioni, Audioutdoor President.”
How the medium is vibrant and responsive to the needs of communicating audiences and companies will be debated at an event that is scheduled for January 24, 2024 titled “Out of home evolution: connections between people, context, brand and audience” at Mudec in Milan, Italy (Via Tortona 56 at 9:30 a.m.) open to the entire world of communication.
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