Seven new companies join Audioutdoor Read the President's press release
Go to the pressroom
Press Releases

Out-of-home advertising investment growth continues also in February

Out-of-home advertising investment growth continues also in February
18 April, 2023 | admin

Even in the months of January and February advertising revenues of out-of-home companies registered an increment higher than the one of the other media, closing the year 2022 with a growth of investments equal to 40,8% and a continued increase in their share over the total of the market.

In fact, data for the first two months of 2023 show a 28.5% increase over the same period last year while the market as a whole grows by only 3.5%.

The relative share thus increases to 3.6%. Also interesting to note is the steady increase in investment in digital workstations, which, growing from the previous year by 49.1%, now accounts for 30.3% of the total investment in out of home as shown in the table above.

Starting this month, the OOH investment table is reported within the Audioutdoor Information System available to member media centers and businesses and are also available on the company’s website

Articoli correlati

Press Releases 

Seven new companies join Audioutdoor: Alessi, A.P.A., Mediamond, Pikasso, Quadro Advertising, Pubbliesse and LLInvestments

Seven new companies operating in the out of home sector have joined Audioutdoor for the audience measurement of roadside, dynamic, airport, metro stations, and highways advertising. Alessi, A.P.A., Mediamond, Pikasso,…

22 April, 2024 audioutdoor

Press Review Volume February 16th 2024

The February 16, 2024 Audioutdoor Press Review volume of the leading industry newspapers, concerning out-of-home advertising investments for the months of January-December 2023, is available for download. Audioutdoor Press Review…

16 February, 2024 audioutdoor
Press Releases 

5% share of Out of Home in the advertising market was exceeded. Investing on Digital now accounts for 35% of the total.

Data for the year 2023 of advertising investment in Italy show growth in out of home (+ 11.5%), far outpacing the one of the total market (+1.9%). This growth has…

15 February, 2024 audioutdoor

Audioutdoor Conference January 24th 2024 - Agenda and video

In this article it is possible to consult the conference agenda and watch the video of the various speeches. Giovanna Maggioni, Lorenzo Sassoli de Bianchi - Welcome and start of…

29 January, 2024 audioutdoor