Out-of-home advertising investment growth continues also in February
Even in the months of January and February advertising revenues of out-of-home companies registered an increment higher than the one of the other media, closing the year 2022 with a growth of investments equal to 40,8% and a continued increase in their share over the total of the market.
In fact, data for the first two months of 2023 show a 28.5% increase over the same period last year while the market as a whole grows by only 3.5%.
The relative share thus increases to 3.6%. Also interesting to note is the steady increase in investment in digital workstations, which, growing from the previous year by 49.1%, now accounts for 30.3% of the total investment in out of home as shown in the table above.
Starting this month, the OOH investment table is reported within the Audioutdoor Information System available to member media centers and businesses and are also available on the company’s website www.audioutdoor.it.
Articoli correlati
Audioutdoor – Audience data for 50 Citylight cities now available
Starting today, fifty new cities across Italy have access to audience data for their entire inventory, measured by Audioutdoor using the advanced Citylight 2.0 methodology.
Audioutdoor’s general assembly appoints new board of directors. Giovanna Maggioni confirmed as president for the next three years
Audioutdoor’s General Assembly has appointed a new Board of Directors to lead the JIC for the next three years, with Giovanna Maggioni unanimously confirmed as President. The board includes representatives from major industry associations, and the focus for the upcoming term will be on innovation and enhancing the quality of audience data for the advertising market.
The updated Audioutdoor research on the city of Milan is now available for planning, including traffic changes and newly participating companies
Audioutdoor has released an updated audience measurement for the city of Milan, reflecting recent changes in the city’s traffic flow and including data from newly participating companies, with over 500 additional panels.
Audioutdoor releases data on contacts by time slot and "twilight"
Audioutdoor now allows companies and media agencies to analyze out-of-home campaigns with detailed insights by time slot and sociodemographic characteristics, distinguishing between residents and commuters. Additionally, a twilight calendar has been introduced for non-illuminated panels, enabling the evaluation of contacts based on actual daylight visibility from sunrise to sunset.