Out-of-home advertising investment growth continues also in February

Even in the months of January and February advertising revenues of out-of-home companies registered an increment higher than the one of the other media, closing the year 2022 with a growth of investments equal to 40,8% and a continued increase in their share over the total of the market.

In fact, data for the first two months of 2023 show a 28.5% increase over the same period last year while the market as a whole grows by only 3.5%.

The relative share thus increases to 3.6%. Also interesting to note is the steady increase in investment in digital workstations, which, growing from the previous year by 49.1%, now accounts for 30.3% of the total investment in out of home as shown in the table above.

Starting this month, the OOH investment table is reported within the Audioutdoor Information System available to member media centers and businesses and are also available on the company’s website www.audioutdoor.it.