Press Review Volume February 16th 2024
The February 16, 2024 Audioutdoor Press Review volume of the leading industry newspapers, concerning out-of-home advertising investments for the months of January-December 2023, is available for download.
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Audioutdoor – Audience data for 50 Citylight cities now available
Starting today, fifty new cities across Italy have access to audience data for their entire inventory, measured by Audioutdoor using the advanced Citylight 2.0 methodology.
Audioutdoor’s general assembly appoints new board of directors. Giovanna Maggioni confirmed as president for the next three years
Audioutdoor’s General Assembly has appointed a new Board of Directors to lead the JIC for the next three years, with Giovanna Maggioni unanimously confirmed as President. The board includes representatives from major industry associations, and the focus for the upcoming term will be on innovation and enhancing the quality of audience data for the advertising market.
The updated Audioutdoor research on the city of Milan is now available for planning, including traffic changes and newly participating companies
Audioutdoor has released an updated audience measurement for the city of Milan, reflecting recent changes in the city’s traffic flow and including data from newly participating companies, with over 500 additional panels.
Audioutdoor releases data on contacts by time slot and "twilight"
Audioutdoor now allows companies and media agencies to analyze out-of-home campaigns with detailed insights by time slot and sociodemographic characteristics, distinguishing between residents and commuters. Additionally, a twilight calendar has been introduced for non-illuminated panels, enabling the evaluation of contacts based on actual daylight visibility from sunrise to sunset.