Press Review Volume February 16th 2024
The February 16, 2024 Audioutdoor Press Review volume of the leading industry newspapers, concerning out-of-home advertising investments for the months of January-December 2023, is available for download.
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Audioutdoor releases data on contacts by time slot and "twilight"
Audioutdoor now allows companies and media agencies to analyze out-of-home campaigns with detailed insights by time slot and sociodemographic characteristics, distinguishing between residents and commuters. Additionally, a twilight calendar has been introduced for non-illuminated panels, enabling the evaluation of contacts based on actual daylight visibility from sunrise to sunset.
Catania enters Audioutdoor's audience survey.
The audience data for the city of Catania, measured by Audioutdoor for all the advertising panels managed by Alessi Pubblicità, is now available to the advertising market. With the recent…
New entry in Audioutdoor's surveys: the company S.C.I. s.r.l. joins the out-of-home audience survey. As of today, there are 12 companies being monitored.
A new company joins Audioutdoor, the JIC that measures the audience of out-of-home installations, providing the advertising market with precise, site-by-site data for pre- and post-analysis.Starting by January 1rst 2025,…
MEDIA ONE Joins AUDIOUTDOOR Audience Measurements Starting January
As of January 2025, Audioutdoor will expand its audience measurementcapabilities with the addition of a new company, MEDIA ONE.The market will gain access to data from Catania Airport, one of…