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Releasing updates on Airport and Metro station media types.

Releasing updates on Airport and Metro station media types.
02 May, 2023 | admin

Audioutdoor’s efforts to inform and update the advertising market continue. As of today, data for Airports and Metro stations are available, reworked on the final passenger count for the year 2022, allowing for an updated snapshot of the volume of contacts developed by the advertising campaigns planned in these media types.

The Airport portfolio monitored by Audioutdoor marks a passenger volume growth of +114% compared to the previous year (over 68 million in the year 2022).

For the Metropolitan environment, the increase was also equal to +44%.

All the information about the Audience (by product, network and area) is available to operators through the Audioutdoor Planning portal.

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