THE OUT OF HOME is growing in the first nine months of the year.
THE OUT OF HOME in the first nine months of the year has a growth of 11.6%, reaching 4.9% share of total advertising investment.
Audioutdoor’s Graph
In an advertising market that progressively grows to September by 0.8%, the out of home recorded for the ninth consecutive month a double-digit growth of 11.6% in January-September, now representing a market share close to 5% ( 4.9% ). Within the medium, the growth of investment in digital equipment accelerates further with +15%, bringing the share of digital to 32.2% on the total OOH, which is in continuous and steady increase. This is a sign of the important role played by the advertising companies, and the investments they are making on this segment. Audioutdoor analyzing the Nielsen data just released to the market reports in the following table the trend and shares of the 183.7 million euros invested in the medium during the first 9 months
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