THE OUT OF HOME is growing in the first nine months of the year.
THE OUT OF HOME in the first nine months of the year has a growth of 11.6%, reaching 4.9% share of total advertising investment.
Audioutdoor’s Graph
In an advertising market that progressively grows to September by 0.8%, the out of home recorded for the ninth consecutive month a double-digit growth of 11.6% in January-September, now representing a market share close to 5% ( 4.9% ). Within the medium, the growth of investment in digital equipment accelerates further with +15%, bringing the share of digital to 32.2% on the total OOH, which is in continuous and steady increase. This is a sign of the important role played by the advertising companies, and the investments they are making on this segment. Audioutdoor analyzing the Nielsen data just released to the market reports in the following table the trend and shares of the 183.7 million euros invested in the medium during the first 9 months
Articoli correlati
Audioutdoor releases data on contacts by time slot and "twilight"
Audioutdoor now allows companies and media agencies to analyze out-of-home campaigns with detailed insights by time slot and sociodemographic characteristics, distinguishing between residents and commuters. Additionally, a twilight calendar has been introduced for non-illuminated panels, enabling the evaluation of contacts based on actual daylight visibility from sunrise to sunset.
Catania enters Audioutdoor's audience survey.
The audience data for the city of Catania, measured by Audioutdoor for all the advertising panels managed by Alessi Pubblicità, is now available to the advertising market. With the recent…
New entry in Audioutdoor's surveys: the company S.C.I. s.r.l. joins the out-of-home audience survey. As of today, there are 12 companies being monitored.
A new company joins Audioutdoor, the JIC that measures the audience of out-of-home installations, providing the advertising market with precise, site-by-site data for pre- and post-analysis.Starting by January 1rst 2025,…
MEDIA ONE Joins AUDIOUTDOOR Audience Measurements Starting January
As of January 2025, Audioutdoor will expand its audience measurementcapabilities with the addition of a new company, MEDIA ONE.The market will gain access to data from Catania Airport, one of…