Media & news
Audioutdoor releases data on contacts by time slot and "twilight"
Audioutdoor now allows companies and media agencies to analyze out-of-home campaigns with detailed insights by time slot and sociodemographic characteristics, distinguishing between residents and commuters. Additionally, a twilight calendar has been introduced for non-illuminated panels, enabling the evaluation of contacts based on actual daylight visibility from sunrise to sunset.
Catania enters Audioutdoor's audience survey.
The audience data for the city of Catania, measured by Audioutdoor for all the advertising panels managed by Alessi Pubblicità, is now available to the advertising market. With the recent…
New entry in Audioutdoor's surveys: the company S.C.I. s.r.l. joins the out-of-home audience survey. As of today, there are 12 companies being monitored.
A new company joins Audioutdoor, the JIC that measures the audience of out-of-home installations, providing the advertising market with precise, site-by-site data for pre- and post-analysis.Starting by January 1rst 2025,…
MEDIA ONE Joins AUDIOUTDOOR Audience Measurements Starting January
As of January 2025, Audioutdoor will expand its audience measurementcapabilities with the addition of a new company, MEDIA ONE.The market will gain access to data from Catania Airport, one of…
New update of Audioutdoor audience data for the city of Milan
Starting today, the updated audience data for the city of Milan is available, covering new Out of Home companies recently added to Audioutdoor’s measurement, specifically for static panels. The companies…
Audioutdoor releases the audiences for the city of Palermo and update those for the city of Rome
The recent partecipation of out-of-home advertising companies Alessi and APA to Audioutdoor has resulted in the expansion of the monitored assets by over 6,000 advertising spaces in total, rendering updated…
The first four months of 2024 have closed with a positive sign for Out of Home (advertising) +12,2%, compared to a market growing by 4,8%
“Once again, Out of Home (advertising) investments wrap up the first term with a decidedly double-digit positive sign (+12,2%) and most importantly, it is higher than the average of the…
Seven new companies join Audioutdoor: Alessi, A.P.A., Mediamond, Pikasso, Quadro Advertising, Pubbliesse and LLInvestments
Seven new companies operating in the out of home sector have joined Audioutdoor for the audience measurement of roadside, dynamic, airport, metro stations, and highways advertising. Alessi, A.P.A., Mediamond, Pikasso,…
Press Review Volume February 16th 2024
The February 16, 2024 Audioutdoor Press Review volume of the leading industry newspapers, concerning out-of-home advertising investments for the months of January-December 2023, is available for download. Audioutdoor Press Review…
5% share of Out of Home in the advertising market was exceeded. Investing on Digital now accounts for 35% of the total.
Data for the year 2023 of advertising investment in Italy show growth in out of home (+ 11.5%), far outpacing the one of the total market (+1.9%). This growth has…