Media & news
Release the Audience for the city of Palermo and update those for the city of Rome
The recent partecipation of out-of-home advertising companies Alessi and APA to Audioutdoor has resulted in the expansion of the monitored assets by over 6,000 advertising spaces in total, rendering updated…
The first four months of 2024 have closed with a positive sign for Out of Home (advertising) +12,2%, compared to a market growing by 4,8%
“Once again, Out of Home (advertising) investments wrap up the first term with a decidedly double-digit positive sign (+12,2%) and most importantly, it is higher than the average of the…
Seven new companies join Audioutdoor: Alessi, A.P.A., Mediamond, Pikasso, Quadro Advertising, Pubbliesse and LLInvestments
Seven new companies operating in the out of home sector have joined Audioutdoor for the audience measurement of roadside, dynamic, airport, metro stations, and highways advertising. Alessi, A.P.A., Mediamond, Pikasso,…
Press Review Volume February 16th 2024
The February 16, 2024 Audioutdoor Press Review volume of the leading industry newspapers, concerning out-of-home advertising investments for the months of January-December 2023, is available for download. Audioutdoor Press Review…
5% share of Out of Home in the advertising market was exceeded. Investing on Digital now accounts for 35% of the total.
Data for the year 2023 of advertising investment in Italy show growth in out of home (+ 11.5%), far outpacing the one of the total market (+1.9%). This growth has…
Audioutdoor Conference January 24th 2024 - Agenda and video
In this article it is possible to consult the conference agenda and watch the video of the various speeches. Giovanna Maggioni, Lorenzo Sassoli de Bianchi - Welcome and start of…
Audioutdoor Conference January 24th 2024 - Connections between People, Context, Brand and Audience
Presentation of the themes that characterized Audioutdoor's conference, in which the new Research was presented. A large attendance of business people, agencies, media centers, and out of home business at…
Looking forward to the January 24th conference
AHEAD OF JAN. 24 CONFERENCE, THE OUTDOOR MARKET KEEPS ON GROWING IN ADVERTISING INVESTMENT With a share now close to 5% (4.95% of total advertising investment, outdoor is confirmed for…