Media & news
The first four months of 2024 have closed with a positive sign for Out of Home (advertising) +12,2%, compared to a market growing by 4,8%
“Once again, Out of Home (advertising) investments wrap up the first term with a decidedly double-digit positive sign (+12,2%) and most importantly, it is higher than the average of the…
Seven new companies join Audioutdoor: Alessi, A.P.A., Mediamond, Pikasso, Quadro Advertising, Pubbliesse and LLInvestments
Seven new companies operating in the out of home sector have joined Audioutdoor for the audience measurement of roadside, dynamic, airport, metro stations, and highways advertising. Alessi, A.P.A., Mediamond, Pikasso,…
5% share of Out of Home in the advertising market was exceeded. Investing on Digital now accounts for 35% of the total.
Data for the year 2023 of advertising investment in Italy show growth in out of home (+ 11.5%), far outpacing the one of the total market (+1.9%). This growth has…
Audioutdoor Conference January 24th 2024 - Connections between People, Context, Brand and Audience
Presentation of the themes that characterized Audioutdoor's conference, in which the new Research was presented. A large attendance of business people, agencies, media centers, and out of home business at…
Looking forward to the January 24th conference
AHEAD OF JAN. 24 CONFERENCE, THE OUTDOOR MARKET KEEPS ON GROWING IN ADVERTISING INVESTMENT With a share now close to 5% (4.95% of total advertising investment, outdoor is confirmed for…
THE OUT OF HOME is growing in the first nine months of the year.
THE OUT OF HOME in the first nine months of the year has a growth of 11.6%, reaching 4.9% share of total advertising investment. Audioutdoor's Graph In an advertising market that…
Releasing updates on Airport and Metro station media types.
Audioutdoor's efforts to inform and update the advertising market continue. As of today, data for Airports and Metro stations are available, reworked on the final passenger count for the year…
Out-of-home advertising investment growth continues also in February
Even in the months of January and February advertising revenues of out-of-home companies registered an increment higher than the one of the other media, closing the year 2022 with a…
Advertising investments in the Out-Of-Home are still growing
With the medium's share of the total market reaching 4.3% in the year-to-date as of April, advertising investment in Out-of-Home once again grew 24.9% against a market that grew 2.4%…